The main Official Sponsor of the ICC Cricket World Cup 2019 was announced, and to everyone’s surprise, it’s GoDaddy Inc., the company that manages internet names and registrations.
GoDaddy the Official Sponsor of World Cup 2019
The deal with the internet hosting services giant was announced on Tuesday, March 12, and it’s GoDaddy’s first sponsorship deal with the 12th edition of the mega event scheduled to be hosted by England and Wales between 30 May and 14 July.
“We hope to reach the 700 million folks of India and beyond through the partnership. Two-thirds of the world, including India, watch cricket and through this collaboration, we’d get a huge visibility,” Nikhil Arora, Managing Director and Vice-President, GoDaddy India, told IANS.
This sponsorship will allow the company to have a significant on-ground presence, including the perimeter of the ground, side-screen and backdrops at the stadium.
“Cricket in India is a favorite sport. It is viewed in every nook and corner of our country, thus, giving GoDaddy an opportunity to reach our audiences, including in the tier-II and tier-III cities, while also helping entrepreneurs and small business owners bring their ideas to life online,” Arora said.
Sports marketing experts estimate the size of GoDaddy’s sponsorship deal to be $2-3 million.
“We are excited to partner with GoDaddy for the Cricket World Cup 2019. GoDaddy has, for a long time, been an active supporter of sports in India and has successfully leveraged the influence of sports to empower and inspire entrepreneurs,” said Campbell Jamieson, General Manager, Commercial, at the International Cricket Council.
GoDaddy – It’s Go Time
GoDaddy, starting off in 2012, provides products to aid the small business owners ranging from domain names, hosting, website building, email marketing, security, and e-commerce.
In India, GoDaddy has been thoroughly active in the cricketing world and is currently supporting cricketer MS Dhoni with his entrepreneurial venture.
With this announcement, the road to the ICC Cricket World Cup has officially started with the first match being played on 30th May between the hosts, England, and South Africa. The World Cup features 10 teams this time around in what will be a round-robin based group stage where all the teams play each other. Exciting times ahead as this year’s World Cup is shaping up to be one of the very best in recent years.
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